[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ieg.sk\/okno-do-sveta-ako-vstupit-na-zahranicny-trh\/#Article","mainEntityOfPage":"https:\/\/www.ieg.sk\/okno-do-sveta-ako-vstupit-na-zahranicny-trh\/","headline":"Okno do sveta: ako vst\u00fapi\u0165 na zahrani\u010dn\u00fd trh","name":"Okno do sveta: ako vst\u00fapi\u0165 na zahrani\u010dn\u00fd trh","description":"Predt\u00fdm bol zahrani\u010dn\u00fd trh len pre ve\u013ek\u00e9 spolo\u010dnosti. Teraz je k dispoz\u00edcii aj mal\u00fdm podnikom. \u010co by ste pred vstupom na zahrani\u010dn\u00fd trh mali vedie\u0165 a na\u010do si da\u0165 pozor?

Pre\u010d\u00edta\u0165Okno do sveta: ako vst\u00fapi\u0165 na zahrani\u010dn\u00fd trh<\/span><\/a><\/p>","datePublished":"2018-07-19","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.ieg.sk\/author\/#Person","name":"","url":"https:\/\/www.ieg.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ee69a086fc043006d66000ff5e288b6b088fc8fa323128f3849437410a854832?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ee69a086fc043006d66000ff5e288b6b088fc8fa323128f3849437410a854832?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ieg.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ieg.sk\/wp-content\/uploads\/img_a291165_w2009_t1537368623.jpg","url":"https:\/\/www.ieg.sk\/wp-content\/uploads\/img_a291165_w2009_t1537368623.jpg","height":0,"width":0},"url":"https:\/\/www.ieg.sk\/okno-do-sveta-ako-vstupit-na-zahranicny-trh\/","wordCount":509,"articleBody":"Predt\u00fdm bol zahrani\u010dn\u00fd trh len pre ve\u013ek\u00e9 spolo\u010dnosti. Teraz je k dispoz\u00edcii aj mal\u00fdm podnikom. \u010co by ste pred vstupom na zahrani\u010dn\u00fd trh mali vedie\u0165 a na\u010do si da\u0165 pozor? \u00b7 Po prv\u00e9, je potrebn\u00e9 pos\u00fadi\u0165 dopyt po produktoch na novom trhu. Je to dostato\u010dne ve\u013ek\u00fd faktor na to, aby inicioval v\u00fdstup. S t\u00fdmto V\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 schopnosti vyh\u013ead\u00e1va\u010dov. Napr\u00edklad v slu\u017ebe Yandex Wordstat m\u00f4\u017eete vidie\u0165, ako \u010dasto pou\u017e\u00edvatelia vyh\u013ead\u00e1vaj\u00fa ur\u010dit\u00e9 slovo. A navy\u0161e v slu\u017ebe Trendy Google m\u00f4\u017eete n\u00e1js\u0165 dynamiku v priebehu ur\u010dit\u00e9ho \u010dasov\u00e9ho obdobia, dokonca aj hodinu a v ktor\u00fdch krajin\u00e1ch najviac h\u013ead\u00e1te slovo. \u00b7 \u010ealej je potrebn\u00e9, preto\u017ee je potrebn\u00e9 \u0161tudova\u0165 rysy miestneho publika a konkurentov. Ak u\u017e bola ur\u010den\u00e1 vo\u013eba krajiny, m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00e1 slu\u017eba Global Market Finder. „Tento bezplatn\u00fd n\u00e1stroj prelo\u017e\u00ed popis produktu alebo slu\u017eby do viac ako 50 jazykov a na z\u00e1klade vyh\u013ead\u00e1vac\u00edch dotazov pou\u017e\u00edvate\u013eov ur\u010dia krajiny, v ktor\u00fdch m\u00f4\u017eu by\u0165 najviac po\u017eadovan\u00e9. Slu\u017eba zobraz\u00ed: zoznam lokalizovan\u00fdch k\u013e\u00fa\u010dov rozdelen\u00fd pod\u013ea kraj\u00edn; pribli\u017en\u00fd objem dopravy na t\u00fdchto trhoch; \u00farove\u0148 konkurencie vo va\u0161om predmete; odpor\u00fa\u010dan\u00e9 ve\u013ekosti cenovej ponuky pre Reklamn\u00fa sie\u0165. \u00b7 Ke\u010f ste sa rozhodli pre krajinu a publikum, mus\u00edte pochopi\u0165, ako to rie\u0161i\u0165. K tomu je u\u017eito\u010dn\u00fd spolo\u010dn\u00fd projekt TNS, IAB Europe a Google – Consumer Barometer. Zhroma\u017e\u010fuje \u0161tatistiky faktorov spr\u00e1vania pou\u017e\u00edvate\u013eov v r\u00f4znych krajin\u00e1ch sveta. M\u00f4\u017eete zisti\u0165, ako pou\u017e\u00edvatelia nakupuj\u00fa offline a on-line, ak\u00e9 t\u00e9my s\u00fa viac \u010di menej popul\u00e1rne a tak \u010falej. \u00b7 Ke\u010f sa analyzuj\u00fa zahrani\u010dn\u00e9 trhy a cie\u013eov\u00e9 publikum, je \u010das za\u010da\u0165 pripravova\u0165 va\u0161u spolo\u010dnos\u0165. Je d\u00f4le\u017eit\u00e9 pochopi\u0165, ako je v\u00e1\u0161 obchodn\u00fd model pripraven\u00fd na realiz\u00e1ciu v\u00e1\u0161ho tovaru alebo slu\u017eieb na zahrani\u010dn\u00fdch trhoch. Napr\u00edklad, \u010di podporn\u00fd person\u00e1l alebo obchodn\u00e9 oddelenie hovor\u00ed v jazyku krajiny, do ktorej pl\u00e1nujete exportova\u0165. S\u00fa va\u0161e v\u00fdrobn\u00e9 kapacity pripraven\u00e9 na skuto\u010dnos\u0165, \u017ee dopyt po va\u0161om tovare m\u00f4\u017ee \u00eds\u0165 hore? Ak ide o prv\u00fd pokus o export, mali by ste sa pok\u00fasi\u0165 minimalizova\u0165 rizik\u00e1. Najsk\u00f4r by ste si mali vybra\u0165 trh, ktor\u00fd dobre pozn\u00e1te, alebo sa pok\u00fasite za\u010da\u0165 pracova\u0165 v krajine s podobn\u00fdm trhom (pod\u013ea jazyka, kult\u00fary), radia odborn\u00edci. Tak\u017ee napr\u00edklad ak podnikate\u013e chce vst\u00fapi\u0165 na nemeck\u00fd trh, ale u\u017e je obozn\u00e1men\u00fd s osobitos\u0165ami rak\u00faskeho alebo \u0161vaj\u010diarskeho trhu, je lep\u0161ie najprv vysk\u00fa\u0161a\u0165 svoj v\u00fdrobok tam. Ke\u010f podnikate\u013e u\u017e vyhodnotil dopyt, reakcia na reklamu, ur\u010duje optim\u00e1lnu cenu tovaru, bude mo\u017en\u00e9 \u00eds\u0165 do Nemecka. To n\u00e1m umo\u017en\u00ed vyhodnoti\u0165 slab\u00e9 str\u00e1nky v\u00fdrobku s minim\u00e1lnymi stratami. 4.3\/5 - (11 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Okno do sveta: ako vst\u00fapi\u0165 na zahrani\u010dn\u00fd trh","item":"https:\/\/www.ieg.sk\/okno-do-sveta-ako-vstupit-na-zahranicny-trh\/#breadcrumbitem"}]}]